InLight
A Guide for Parents with special magical children
Tools Used
UX | UI | ART DIRECTION | BRANDING
Specializations Used
The Challenge
There is nothing more amazing than becoming a parent. Sometimes, life brings extra challenges because the children are not developing how they spect or can't communicate with them because they have mental difficulties like autism, down syndrome, cerebral palsy, etc. Without real knowledge and experience makes this a significant challenge that can become difficult and frustrating for parents, couples, and families that, without the help of the Behavior Analyst, leaves parents and children with these issues in the dark.
This means that parents and caregivers are the bridge between the analyst and the children, and because of the little experience parents may have, this could become a problem for the development of the children because the analyst won't be able to have the best information to provide the right behavior program.The goal was to refresh their brand and update all their digital experience focusing on making the search-to-book flow feel familiar; Also ownership and ability to function differently than other online Travel Agency web experiences-nevertheless, members still consume travel marketplace brands to find the best value and get inspired; Interval should follow this and differentiate from other competitors
Branding
Mock-ups
Framework
The design thinking framework helps to simplify data collection and guides us to user-oriented results to create a product that solves a challenge and brings gratification to the user.
Learn
Through audits and inspiration, I was able to discover the user’s needs and pain points.
As well as, market trends before planning our approach.
Questions to Specialist
Catalina Alvarez
Board-Certified Behavior Lead Analyst
Jairo Gonzalez
Board-Certified behavioral Analysis with Doctorate
Some of the questions and answers from the interview
Questions to Parents
Through a series of interviews with Behavior Analyst and birth parents, I found out critical information that helped me define user needs, expectations and clarifying that those who needed the help were not the BAs but the parents and caretakers.
Google surveys allow me to find user pain points and specific groups.
Google form Survey:
101 Responses
Findings
Distill Findings
Define the problem
Parents with children with special needs need a way to learn about their condition and how to take care of them because it's crucial for their development, but most parents don't know about the children's needs and special attention.
What are people trying to do? What are their goals?
Help parent with children with mental challenges learn about their children’s mental condition
Help children with mental challenges to learn by creating a platform where they can play and learn
Help the Behavior Analyst to see the progress of the kid by getting access to the data.
What do you think is motivating them?
Help the Behavior Analyst to see the progress of the kid by getting access to the data.
Competitors
The platform goals are very similar, a customizable program for children's early development through meaningful play, including videos and activities, developmental milestones, articles, and tips.
Baby Sparks
App
The native app platform focus on a daily program with activities, videos, and milestones also a catalog like videos and articles
Playfully
App
Its website focuses on helping people with autism across the spectrum reach their full potential, with useful information, support, community, news, and different resources, for parents and caretakers.
Autism Speaks
App
The platform goals are very similar, a customizable program for children's early development through meaningful play, including videos and activities, developmental milestones, articles, and tips.
Parent Cue
App
Feature Comparison
Feature Prioritization
Competitive Analysis
15 Websites and Apps researched
Based on the feature comparison and competitive analysis I was able to see which are where the most common and important features.
UX Audit
Daily Program
Graphics and Data
Blog
Podcast
News
Chat with a specialist
Learn
Achievements
Games
Define
It’s helpful to think of your users as characters in our story. They will reveal stereotypical behaviors, needs, goals, and pain points of the product and inspire features that contribute to the final design.
Personas
User Flow
Sketches
Card Sort Results
Sitemap
Define
A pencil and a piece of paper are the best way to inspire creativity. You can be fast and loose while thinking in the big picture. During this process we focus in explore different ideas and approaches for the platform.
