Inner Stance

leadership training and education business

Inner Stance, a newly developed brand under Straight-Line Leadership, was preparing to launch a fresh leadership training program targeted at entrepreneurs and aspiring leaders worldwide. However, before going to market, they needed a complete rebranding and an updated digital presence that aligned with their vision. Our task was to lead a full rebrand, develop a sales and marketing website for their app-based program, and create a mobile app that would deliver their curriculum-based experience—featuring tests, exams, videos, and articles—to a global audience.

Tools Used

We executed a full rebranding of Inner Stance, creating a modern and impactful brand identity that included a new logo, typography, color palette, and visual guidelines for photography and video content. To support the global launch, we developed a sales-focused marketing website designed to showcase the leadership training program and promote the app. The site featured intuitive navigation and a user-friendly interface to effectively communicate the program’s value. Simultaneously, we built a mobile app that provided a curriculum-based learning experience, enriched with multimedia content, tests, and exams, enabling users to engage with the program from anywhere. A comprehensive design system was implemented to ensure visual and functional consistency across all touchpoints.

Specializations Used

The full rebranding, combined with the development of a sales-oriented website and mobile app, positioned Inner Stance as a professional and globally-ready brand. The website effectively promoted their leadership program, while the app offered users an immersive and flexible learning experience. The cohesive brand identity, supported by a robust digital presence, resulted in heightened brand recognition, increased interest in the program, and strong user engagement, setting Inner Stance up for a successful market entry and international expansion.